Senior living operators face a plethora of unique challenges in the marketing space. With an ever-increasing number of senior living communities, low occupancy across the industry, high turnover, and an increase in unqu… 10 days ago Our very own Jennifer Malloy sat down with Dave and Barry from FURTHER to talk digital marketing, SEO, and senior living public relations before going through fun rapid-fire questions. Click the link … 3/24/2024 Memory care marketing should focus on being respectful of seniors’ autonomy while emphasizing communication between residents, family members, and medical professionals. Advertisi… 3/20/2024 Assisted living and personal care offer numerous benefits to seniors: physical and emotional support, social activities, access to medical care, assistance with activities of daily living, and a home-like li… 3/15/2024 C&C's Jen Malloy was recently featured as a guest writer in McKnight's Senior Living! Read below for the top tips we've found so far in 2024 for increasing quality lead generation in senior living.mcknightsseniorliv… 3/13/2024 When it comes to independent living communities and retirement homes, marketing can be a uniquely demanding task. Unlike senior care communities, retirement community marketing pr… 2/15/2024 Independent living, assisted living, and memory care communities are crucial to providing care and comfort to seniors, but they need to find affordable senior living marketing agencies to help them reach thei… 2/10/2024 C&C was featured in Authority Magazine recently to talk about the latest in digital marketing, PPC, and email to dramatically increase sales. Our leader, Jen Malloy, has fantastic information to share for … 2/9/2024 Long-standing marketing teams are best for long-term care communities because they have the experience necessary to develop effective strategies and campaigns centered around their senior residents. They … 1/30/2024 Having social media in your marketing toolbox helps you reach a vast audience of family members and seniors combined, and it does not cost you a dime. It’s a simple truth that social media is here to stay. I… 1/25/2024 Creating a senior housing marketing plan that delivers results is an extensive process that involves a lot of preparation, goal setting, and research. It’s important to have a mix of marketing strategies, bo… 12/29/2024 It seems silly yet again to say that the holidays came quickly this year, and even so, they did. Here we are on the eve of Thanksgiving, scrambling to help fill apartments, secure leads, and create a resource for adult chil… 11/27/2024 Assisted living SEO, keywords, analytics research, and more are crucial to add to your marketing strategy to reach more people online.It’s a big responsibility, but luckily, there are some tried-an… 11/18/2024 There’s no question that effective marketing is crucial for senior living providers. It’s what helps us attract new residents and keep the doors of our communities open. But with so many marketing channels to choose fro… 9/28/2024 As a salesperson in senior living, one of your jobs is to get your community in front of as many potential customers as possible. And what better way to reach a large number of people than through the news?Pitching a story t… 9/27/2024 Your first step in designing a website is to decide on what tools you’ll be utilizing to do so. WordPress is a commonly used open-source content management system (CMS) that you may be familiar with. Hundreds … 8/18/2024 Having a well-rounded marketing strategy that includes a variety of tact… 8/17/2024 At Craft & Communicate, we employ a mix of inbound and outbound marketing strategies to reach the right customer, the right way, at the right time.Email marketing has become very popular, and for good reason. It’s an … 8/1/2024 As a senior living operator, your focus is on caring for your residents, enhancing their well-being, and communicating your value to family, friends, and prospects. At Craft & Communicate, we understand your daily c… 7/22/2024 Think it’s too early to prepare your senior living marketing strategy for next year? Think again! January 2024 will be here before you know it, and it’s the perfect time to set your goals for helping seniors find their new h… 7/20/2024 WebCraft & Communicate is a marketing agency that focuses specifically in Senior Living. Check out our video below to learn more! Senior Living is a unique industry. You need a unique agency. Owner Jennifer Malloy has over 12 years of experience within the senior living industry and has developed nationwide marketing strategies for retirement ...
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